Most decisions to purchase an item are made directly at the POS (point of sale). It is therefore all the more important that meaningful visibility is assured at each touchpoint, that POS material and displays are correctly positioned and that product availability and presentation are guaranteed at all times. Companies can only gain an advantage over the plethora of competing companies in the retail segment and stimulate sales of their brands and products if they ensure professional management, presentation and staging.
Our POS merchandising services extend from the production of POS materials to storage in our warehouses in Thalwil/Zurich, preparation and packaging as well as nationwide logistics, complete tour planning of roll-outs and merchandising drives, layout and shelf conversions and, of course, expert and professional merchandisers who use smartphones to send real-time feedback on their nationwide assignments using our proprietary planning and reporting app. The same app can also be used to measure sales during promotional drives – even by barcode scans at the POS. Practical, don’t you think?
USP is delighted to attend to all of your needs in the area of POS merchandising. Your reps can focus on their core task of selling your products. We take care of everything else. Whether you need all-year support or merely assistance in projects and campaigns: we are on hand as your full service provider or partner for specific tasks.