Trade fairs, conferences & events Trade fairs, conferences & events – hallmarks of USP

We are proud to have been an official partner to the Baselworld since 2009. Acting on behalf of Messe Schweiz (MCH Group) and prestigious brands in the watch industry, we organise around 200 hostesses, hosts and models each year for the world's most important watch and jewellery fair. Looking after 13 car brands, USP is also the largest broker of professional trade fair staff for the Geneva International Motor Show and since 2017 has also been in charge of the complete hostess management for Art Basel, the world’s most important art fair. We also use our employee pool to provide retained services to many customers. Our committed and enthusiastic employees are deployed to innumerable functions and events at any time of the year.

Personally recruited, hand-picked and thoroughly trained

We carefully select and recruit our USP hostesses and hosts according to your specifications and requirements. Our staff receive diligent preparation for their upcoming tasks thanks to tailored courses and thorough seminars in the areas of appearance, communication, conduct and sales. Over 2,500 friendly and competent hostesses, hosts, team leaders, car explainers, promoters, logistics experts, catering staff, drivers, all-rounders and models are available for flexible assignments throughout Switzerland. A pool that we use to accommodate every need – USP has the right people for any occasion. And if not, we’ll find them for you!

Additional services from a single source

Comprehensive services round off our portfolio: the preparation of complex work rosters including multiple shift in compliance with all labour law requirements, creation of dress codes and procurement of garments, development of conduct & style guides, organisation of make-up artists and complete project support from A to Z. We are also happy to provide direct on-site assistance during the event on request.

In addition to offering the best staff, our Live Marketing Business Unit can also support customers in every area of trade fairs, conferences and events. We design and create trade fair presentations, build brand worlds or develop an existing look into a source of activation for brands and target groups. The stage is set for you and your presentation!