Sponsoring activation with customization Brand activation with personalization for Ricola at the Arosa Humorfestival

The aim was to create a unique activation for the Humorfestival that was tailored to the pre-Christmas period and in line with the brand. The core of the activity was a limited Ricola XXL Christmas edition with the four most popular flavours Original, Glacier Mint, Elderflower and Lemon Balm, which consumers could personalize on site with their personal greeting message, their name or their favourite saying. With the high-quality individualization, the limited XXL Christmas edition of Ricola was the perfect Christmas gift that consumers could buy for their loved ones or simply for themselves.

For the on-site implementation, we created eye-catching stand and visibility elements, for which the recently developed Ricola brand campaign was also staged to suit the promotion. The stand was thus both an eye-catcher and, together with the promotion, a crowd-puller for the guests in the Arosa Humorfestival event village. The USP brand ambassadors were thoroughly trained on the Ricola brand, the products and the promotion and were therefore ideally prepared to provide visitors with expert advice, encourage them to buy a personalized XXL Christmas edition and offer them an emotional and lasting brand experience.

The innovative activation and the fact that the limited Christmas edition of Ricola was not available anywhere else made the promotion a special and unique experience for visitors to the Arosa Humorfestival.

Together with its client Ricola, USP was responsible for the conception of the promotion, developed the solution for the realization of the personalization and was also responsible for the entire planning and ensuring a smooth implementation.

Briefing

Brand-appropriate sponsoring activities with a matching brand image.

Solution

Emotional personalization promotion suitable for Christmas with eye-catching stand and visibility elements for high brand visibility and well-trained and friendly staff from USP.

Result

Queues at the Ricola stand to personalize one of the limited XXL Christmas editions of Ricola - as well as lots of positive emotions and feedback for an all-round successful brand experience.