Smart Ideas. Moving Brands. At your service, 24/7

USP Partner AG is among Switzerland’s leading full-service agencies for live marketing, POS merchandising, trade fairs, conferences, events & people. A competent and passionate partner, USP brings its customers’ brands to life with profitable ideas for all-year programmes and pinpoint campaigns/projects, delivering concepts, plans and organisation as a one-stop solution from A to Z.

Our team

Competent, committed, passionate. With a fun-loving approach as well. Your high-octane specialists.

Learn more Read more about Our team

Your partner for live marketing, POS merchandising, trade fairs, conferences, events & people

Shopper and consumer activation are our missions – USP designs, plans and organises sales and theme promotions, brand activation, road shows, live marketing events, guerrilla marketing activities, active selling, sampling, tastings and live marketing projects of all kinds at the POS (point of sale) and OOH (out of home) on behalf of customers from every conceivable sector.

What’s more, we deliver permanent and temporary solutions for complete POS merchandising on all sales channels within the Swiss retail industry: Our services include the assurance of all-year visibility & POSM placement or as part of campaigns, assessment of product availability, product presentation, shelf maintenance or shelf/layout conversions, as well as coaching for sales staff, mystery shopping and controlling. We can do plenty more besides, on request.

USP is also the leading Swiss agency for the organization, coordination and leasing of professional trade fair, congress and event staff: Already since 2017, we have been a proud full service partner of Art Basel and are responsible for the entire personnel and hostess management for the world's most important exhibition for contemporary art on behalf of Messe Schweiz (MCH Group). Also since 2017 we support MCH Group at the trade and public fairs with our friendly, competent and professional exhibition staff. Prior to that, we were the official partner of Baselworld from 2009 to 2020, organizing a total of around 200 hostesses, hosts and models annually for the world's most important watch and jewelry fair and renowned brands in the watch industry. In addition, USP is also the largest provider of professional trade fair personnel for the Geneva International Motor Show (GIMS), with 13 car brands under its care.

We are happy to offer this extensive experience and professionalism on a smaller scale for all types of trade fairs, congresses and events.

USP moves your brand with smart ideas to bring success to all your marketing activities.

Our values

Facts & Figures

  • Foundation

    September 2000

  • Number of employees


  • Number of freelancers

    in the staff pool
    approx. 2,500

  • Domicile


  • Share capital

    CHF 100,000.00

  • Official licences

    Personnel leasing & placement

  • Board of Directors & Partners

    Dominik Nyffenegger (President of the Board of Directors), Marc Brunner, Christian Engeler

  • CEO

    Dominik Nyffenegger


About us USP. Smart Ideas. Moving Brands.

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