Emmi CAFFÈ LATTE enjoys unbridled popularity among young and old. In Switzerland, the brand is No. 1 in the RTD coffee market. A large POS roadshow in 2022 should offer a suitable shopper experience.
USP was entrusted with the overall responsibility for the live marketing activation at the POS and was responsible for the project management from the concept, development of the stand and brand presence to ensuring the logistics and promotional staff to the professional overall appearance on the sales floor.
The aim was to create new momentum for the brand and offer consumers an attractive brand experience. With a high-impact stand appearance in a container look with a "barista feeling" and an attractive throwing game - a so-called "corn hole game" - numerous personal contacts were achieved. Extensive product sampling also generated valuable trials for the brand. The feedback from shoppers was overwhelmingly positive.
Further information on Emmi CAFFÈ LATTE: https://www.emmi-caffelatte.com
Briefing
Trials, brand experience, consulting and sales in retail at Coop
Solution
Modular stand concept with high-impact branding, target group-oriented activation with fun and games, perfectly chilled samples, strong sales offers with high product pressure on the sales floor and friendly and competent USP promoters for advice and active sales.
Result
Switzerland-wide roadshow through the most important Coop stores with countless trials, lots of qualitative contacts in direct consultations (and a multiple of communicative contacts) as well as interaction with the target group with active sales during the promotion days.