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USP Interactive brand experiences with AR and AI

July 8, 2021

Augmented reality (AR) and artificial intelligence (AI) offer exciting opportunities for creating interactive and emotional brand experiences that promise high target group involvement due to their interaction possibilities. And thanks to attractive hardware & software solutions that are practically "ready-to-go", such tools can already be implemented with a manageable budget. USP is the exclusive partner of Sensape Ltd. for the Swiss market: we are therefore happy to advise you comprehensively and develop a profitable and individual concept with the appropriate hardware/software package.

Interactive brand experiences at POS, trade fairs & events and Out of Home (OOH)

If the computer can suddenly see and understand, this enables a completely new form of intelligent and interactive customer approach. The artificial intelligence developed by Sensape itself puts brands in the spotlight, advises customers and promotes sales thanks to personalized recommendations. The AI solution recognizes characteristics such as size, gender, attention or even products in real time and reacts accordingly depending on the person and situation.

Through targeted and personal purchase incentives, the solutions create a particularly high-impact customer activation: Whether a digital promoter that makes person-specific product recommendations at the POS in retail and then still issues the right voucher including EAN code for the scanner checkout, or the Photobox with touch or even gesture control to the Digital Sampler with intelligent consumer targeting, with which fully automated and AR-supported promotions and samplings at the point of interest (POI) are possible - all solutions are ideally suited for interactive brand experiences with a tailored AR world and playful communication of your message. And the "ready-to-go" solutions are configured and ready for use particularly quickly - and almost everywhere: in retail, at trade fairs & events and Out of Home.

Collected user data and the measurement of KPIs provide interesting conclusions about the success of implemented activities and the target group; at the same time, they also form the basis for ongoing optimization of marketing activities. Intelligent recognition, message personalization and more. The Sensape Recognition Box (SRB) is the heart of the systems that makes them so intelligent. The SRB can be combined with existing hardware or fully integrated into your point-of-sale environment.

And there are many more exciting tools & possibilities. That's why it's best to talk to us personally about your goals & needs. As a partner of Sensape for the Swiss market, we develop a customized solution just for you.

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