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Shelf and visibility maintenance in retail Regular POS merchandising service

In addition to comprehensive personnel solutions, USP has been supporting De'Longhi Switzerland since 2020 with regular POS merchandising services in the area of visibility and shelf maintenance throughout Switzerland in the consumer electronics channels (MediaMarkt, Fust, Interdiscount, etc.).

Thanks to USP's extensive experience in the planning and implementation of POS merchandising initiatives and a well-coordinated team of competent and professional field merchandisers, USP can support its customer De'Longhi Switzerland in a simple, uncomplicated and target-oriented manner with a wide range of POS merchandising services and thus ensure that the POS is implemented according to the “picture of success”: The services range from ensuring the availability of goods and checking the correct price labeling, to removing old and attaching new visibility and branding material, to checking shelf layouts, including screening the competition. screening of the competition.

USP also handles the POP material for the so-called drives and ensures correct packaging and logistics. USP thus offers full-service POS merchandising through planning, implementation and control, including reporting.

Briefing

Full service partner for the planning and implementation of regular POS merchandising activities in the retail channels for consumer electronics throughout Switzerland.

Solution

Well-established processes for efficient and high-quality planning and implementation of POS merchandising projects throughout Switzerland as well as reliable, trained and flexibly available personnel to ensure smooth implementation in the channel.

Result

Perfectly staged stores for more attention for the brand and products - as well as a successful and cooperative partnership since 2020.

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