The natural climate of the cave and the loving care of the cave masters give rise to Emmi's unmistakable Kaltbach masterpieces: Swiss cheese specialties of the highest quality and finest aroma. Only the best cheeses make it into the Kaltbach cave to receive the appropriate care and final ripening.
USP was entrusted with the overall responsibility for the live marketing activation in retail in order to make the wide range of Kaltbach cheese specialties accessible to a broad audience. USP was responsible for project management from the concept and development to the implementation of the brand presence with a large stand and also ensured the use of promoters and the professional overall appearance including a virtual reality cave experience on the POS area.
The Emmi Kaltbach promotion at 10 different Coop locations offered Swiss consumers an unusual experience: On the one hand, the stand presentation was convincing with the impression of the impressive sandstone cave in Kaltbach, on the other hand with the tasting of the finest cheeses with sales directly from the stand. An additional highlight was the Kaltbach cave experience, a virtual reality tour of the famous Kaltbach cave.
The aim was to bring the Emmi Kaltbach brand closer to consumers in an emotional way and to get them excited about the different types of cheese that are refined in the Kaltbach cave. And it worked: shopper feedback on the overall presentation and brand experience was extremely positive across the board.
Even Michu, the Kaltbach cave master known from the Emmi commercials, came to see for himself and was delighted with the successful staging.
Further information about Emmi Kaltbach can be found here.
Briefing
Staging of the magical Kaltbach cave at the POS in retail with the opportunity to taste the fine cheese in a suitable setting.
Solution
A high-impact stand with the well-known gate that marks the entrance to the Kaltbach Cave, equipped with a cheese counter like the one you know from your favorite restaurant - plus a 360° video with the option to visit the Kaltbach Cave virtually at the POS.
Result
An unmissable brand presence that toured across Switzerland as part of a roadshow and brought shoppers closer to the fine cheeses from Emmi Kaltbach - and staged the important brand asset of the Kaltbach cave as a brand experience.