USP was in charge of the complete staffing concept, including recruitment, coordination and management of the temporary workers from October to December 2017 at the Porsche pop-up store in Zurich.
Casting calls were organised to recruit people with the right profiles, some of whom were deployed as managers. In addition, USP prepared a detailed work roster for all staffing areas in order to ensure smooth running of the pop-up store.
Assignments ranged from qualified product advice at the vehicle, to competent visitor support and the taking of orders for information materials. What’s more, the responsibilities of the USP recruits extended to the professional supervision of interactive exhibits such as the virtual reality experience.
Briefing
Assurance of professional running of Porsche’s temporary pop-up store in Zurich.
Solution
Recruitment of suitable personnel from USP’s extensive staff pool, coordinated work rosters and assignments to ensure smooth operation, backup solutions in case of absences due to illness and comprehensive support of the USP project team for the entire duration of the pop-up store.
Result
70 project days, 20 hosts, hostesses and car explainers, 2,400 project hours, 100% satisfied guests