The ONE EY DAY took place at the Hallenstadion Zurich in September 2016, which was attended by around 2,100 employees of Ernst & Young (EY) Switzerland. EY Switzerland picked USP as its strong partner to organise all of the event staff and to ensure professional admission management.
To do this, USP coordinated with the customer to describe the various tasks, define the staff profiles and prepare work rosters. A total of 122 experienced and trained hostesses and hosts were deployed after emerging successfully from a specially organised casting call. A uniform dress code that perfectly reflected the EY brand was also developed for the event. In addition, USP created a suitable style guide for the occasion.
The tasks completed inside and outside the indoor stadium included crowd management in front of the building, doorkeeper services including admission control with badge system, staffing of the VIP entrance, distribution of name tags, running of the information desk, adherence to the event schedule by politely directing attendees to the correct hall section, signposting during the entire event and distribution of water bottles, translation devices and mobile phone chargers. Four team leaders received thorough conduct and communication training on the day before the event to prepare them for their managerial roles at the door. In addition, all the event staff were given written training materials to get them fit for their tasks and attended a verbal briefing in the run-up to the event.
On the day itself, USP’s four-strong project team ensured smooth operations and managed the over 100 staff members working at the venue. Coordinating closely with the EY management, this meant that changes in assignments were possible at short notice – even during the event – to make certain that the guests were guided professionally and discreetly throughout the day.
Briefing
Full-service partner for event staff
Solution
Perfectly organised staff assignment to all areas of the event, complex work rosters to ensure smooth running during peak hours and comprehensive support by the USP project team before and during the event via direct on-site management of the event team.
Result
1 event, 120 hostesses & hosts, 800 project hours, 100% satisfied guests