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Professional merchandising for optimised visibility at the point of sale POS merchandising at Christmas and Easter for Lindt & Sprüngli

USP supports Lindt & Sprüngli with a professional POS merchandising service during the most important periods in the chocolate business.

Lindt trusts in the profound merchandising experience of USP during the Christmas and Easter periods to ensure that meaningful visibility is assured at every touchpoint, that POS material and displays are correctly positioned and that product availability and presentation are guaranteed at all times. This is precisely what USP delivers with its merchandising services: professionally placed POS visibility, POS material and displays at every touchpoint, as well as assurance of perfect product availability and presentation on the shelf and at the 2nd point of sale.

Lindt collaborates with USP as an experienced merchandising partner to ensure professional planning and organisation of the POS drives at the important customer occasions of Christmas and Easter. Besides recruitment and training of a powerful merchandiser team, USP also looks after efficient tour planning and meaningful reporting.

Briefing

Professional partner for POS merchandising with nationwide coverage, flexible deployment and rapid roll-out in all branches on tight schedules.

Solution

Efficient data management tools for digital planning and logging of all results. Nationwide coverage in Switzerland thanks to a large pool of professional merchandisers who are ready, able and flexible enough to achieve great things on tight schedules.

Result

8 merchandisers, over 80 POS tours, more than 250 supported shops

Do you have questions about this case?

Janine
Renggli

Senior Project Manager

janine.renggli@usppartner.ch
+41 43 388 30 13

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