Brrrrrista! Summer is finally back - what could be better than a delicious CAFFÈ LATTE Ice Cream from Emmi CAFFÈ LATTE? Whether as a macchiato or espresso, both varieties are super fine and made with really freshly brewed coffee.
We designed a cool sampling activity for Emmi';s great new products, were responsible for the entire planning and toured various cities throughout Switzerland in July to melt the coffee hearts of the target group...
You want one too? The Emmi CAFFÈ LATTE Ice Creams are available exclusively at Coop!
Briefing
Building brand awareness and generating trials.
Solution
Guerrilla campaign in public spaces along lakeside and riverside promenades, parks and in/around pedestrian zones with loving and eye-catching branding - and perfectly iced samples!
Result
70,000 trials and a multiple of communicative contacts - and shining eyes, smiling faces and generally a lot of joy among the target group from the cool campaign that will definitely be remembered.