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USP Tips for agency briefings

August 22, 2024

A complete and clearly formulated briefing lays the foundation for good results from the agency during concept development. The most important factor for a successful activity is the clarity of the target definition as the starting point for its conception. Why an activity should be implemented at all is therefore the central question that must be clarified at the beginning - with a little additional information, the briefing is already perfect and the agency can get to work in a targeted manner! And if you don't have all the information at the beginning, it's worth contacting the agency early on...

To help you formulate your idea clearly without forgetting anything, we have put together a small guide for you to download as a PDF (see download button). And of course we are always available for a non-binding exchange and initial consultation, even without a written briefing. We look forward to hearing from you!

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