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USP Emmi CAFFÈ LATTE promotion tour with barista feeling

September 28, 2022

Emmi CAFFÈ LATTE enjoys unbridled popularity among young and old alike. In Switzerland, the brand is No. 1 in the RTD coffee market. A large POS roadshow was to provide a suitable shopper experience in 2022.

USP was entrusted with the overall responsibility for the live marketing activation at the POS and was responsible for the project management from the concept, development of the booth and brand appearance to ensuring the logistics and the promotion staff to the professional overall appearance on the floor.

The goal was to create new impulses for the brand and to offer consumers an attractive brand experience. With a high-impact stand appearance in container look with "barista feeling" and an attractive throwing game - a so-called "corn hole game" - numerous personal contacts could be achieved. Extensive product sampling also generated valuable trials for the brand. The feedback from shoppers was overwhelmingly positive.

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