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High-impact road show for the launch of Porsche Drive Road show for Porsche Drive

Porsche Switzerland launched its Porsche Drive premium rental concept in early April 2016, offering a selected fleet available at excellent rates. In December 2015, USP designed, planned and organised a professional, high-impact and nationwide roadshow to mark the launch of Porsche Drive.

USP used the festive season to visit selected locations in German-speaking Switzerland with an attention-grabbing stand.A Porsche was used as the eye-catcher and fitted with a plus-sized ribbon on top to reflect the Christmassy feel. The Porsche Drive concept was communicated by a powerful brand message: “A Porsche for Christmas? Porsche Drive makes wishes come true. Book now on www.porsche-drive.ch.” The friendly and competent USP promotion team actively approached people at the location, gave them information about the Porsche Drive concept and encouraged them to visit the website to order gift vouchers for Porsche Drive rides. Besides that, the stand staff distributed leaflets to present the concept to anyone lacking the time for a personal chat.

Porsche Switzerland also picked USP as its strong partner to run the Porsche Drive programme and to market the idea. Right from the start, USP was responsible for expert development of the project structures and has since been handling all back-office processes, providing USP staff to ensure comprehensive on-site support at the Rotkreuz location and handling the complete customer management for vehicle rentals and voucher sales via the agency contact centre. For more information, visit www.porsche-drive.ch

Briefing

Concept development for planning and organising the Swiss launch of Porsche Drive, with the aim of raising awareness and generating business for the new programme. Full service partner to run the programme at the Rotkreuz location and customer management via the agency contact centre.

Solution

Christmas is the giving season – why not give someone special a Porsche? Porsche Drive makes this dream come true, without having to buy the whole car. That wish will come automatically after experiencing the unique driving experience!

Result

6 locations, over 300 initial leads for vehicle rentals and vouchers

Do you have questions about this case?

Dominik
Nyffenegger

President of the board of directors & CEO | Partner

dominik.nyffenegger@usppartner.ch
+41 43 388 30 88

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