All Services

Taking auto shows to the next dimension Full-service and professional hostess management for the Grand Basel

Besides the Geneva International Motor Show, Art Basel and Baselworld, the Grand Basel was another major project in the field of hostess management.

Featuring around 100 exquisite automotive masterpieces, the show attracted over 12,000 visitors to its inaugural event.

USP recruited and placed the entire trade show team for this major event, organising thorough live training to prepare them assiduously for their task. Not only did the hand-picked team create a positive and pleasant atmosphere, the members also kept everything running smoothly on the ground.

USP is responsible for all areas of hostess and project management: from the organisation of casting calls for the recruitment of suitable staff, to the preparation of complex work rosters and the provision of thorough practical training. In addition, USP directly managed the various teams on the ground throughout the show.


Full-service partner for organisation of the entire outsourced hostess management.


Full-service solution covering all areas of hostess management: Independent selection and recruitment of the right personnel; organisation of complex work rosters for all areas; uniform management; conduct and style guides; detailed live training prior to the trade fair; direct support and management of all teams by the USP project team on-site throughout the show.


24 work days, more than 40 hostesses & hosts, over 2,000 hours worked

Do you have questions about this case?


Senior Project Manager
+41 43 388 31 60

Scroll to top