Launch of Bilz Stellare in Switzerland Refreshing shopper marketing promotion at Migros for Bilz Stellare

The presentation was consistently aligned with Bilz Stellare's new brand identity and seamlessly conveyed the campaign message at the POS. Functional and modular stand elements provided the necessary flexibility for implementation depending on the stand space and for setup/dismantling while decorative elements such as trees bearing the fruits of the beverages ensured the necessary attention to detail.

Brand activation with cult status

The highlight of the promotion was the interactive “Fritz Bilz” pouring ritual: on a small platform, shoppers tried to pour the drink from above into a glass – ideally with the same skill as the advertising character Fritz Bilz.

A measuring stick integrated into the backdrop with different levels – the higher the better – awarded the best swing with a rating such as “Fritz Bilz”. Of course, the stand was designed for the brand experience in such a way that even minor mishaps did not cause a mess thanks to the drip tray.

Successful activation at the POS

With a combination of strong brand presence, interactive experience, and lots of product contact, USP succeeded in bringing the Bilz Stellare brand message to life and anchoring it in the target group's consciousness through the all-important trials.

Briefing

Development and implementation of an eye-catching shopper marketing promotion for the launch of Bilz Stellare at Migros.

Solution

Concept development, creation, and implementation of a shopper promotion at seven Migros locations with a modular stand concept for tastings, sampling, and interactive brand activation centered around the iconic “Fritz Bilz” pouring ritual.

Result

Almost 90,000 contacts through samples and tastings, many times more communicative contacts, embedded in a strong brand experience.