From 2006-2024, USP looked after exhibitors at the Geneva Motor Show. Together with other major trade fairs, USP is Switzerland's leading agency for the organization, coordination and placement of friendly and professional trade fair, event and congress personnel.
From 2005-2024, we were present in Geneva with over 300 hostesses and hosts for more than ten different automobile manufacturers each year, making us the most important agency for the organization, coordination and placement of friendly and professional trade fair, congress and event personnel.
In addition to full-service personnel solutions, our services were rounded off by various additional services: Organization of accommodation, clothing, cleaning services, make-up artists, models and whatever else it takes to make a visit to the stand a lasting and positive experience.
The training of the hostesses and hosts in the areas of communication, appearance and behavior and the on-site coaching in Geneva by the USP project team completed our full-service approach.
Briefing
Full-service partner for the organisation of dedicated trade-fair teams for individual brands by way of personnel placement.
Solution
Full-service solution covering all areas of hostess management: Selection and recruitment of the right personnel in cooperation with the customers; support in work rosters; uniform management; conduct and style guides; support in detailed live training prior to the trade fair; customer care and coaching of all teams by the USP project team on-site throughout the trade fair.
Result
13 supported car brands; more than 300 hostesses and hosts working on-site every year; 100% positive emotions