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USP delivers complete HR solution for 13 car brands Each year in spring: The Geneva international Motor Show

USP has served exhibitors at the Geneva International Motor Show since 2006. Catering to other major trade shows as well, USP is now considered a leading Swiss agency for the organisation, coordination and placement of courteous and professional trade-fair, event and conference staff.

We are now represented in Geneva each year, providing more than 300 hostesses and hosts for over ten car-makers. This track record makes us the most important agency for the organisation, coordination and placement of courteous and professional trade fair, conference and event staff.

In addition to a complete staffing package, a variety of optional extras add the finishing touches to our services: organisation of accommodation, uniforms, laundry services, make-up artists, models and everything else that might be needed to turn a visit to your stand into a positive and memorable experience.

Besides providing on-site coaching in Geneva, our USP project team trains the hostesses and hosts in the areas of communication, appearance and conduct to round off the full-service approach.


Full-service partner for the organisation of dedicated trade-fair teams for individual brands by way of personnel placement.


Full-service solution covering all areas of hostess management: Selection and recruitment of the right personnel in cooperation with the customers; support in work rosters; uniform management; conduct and style guides; support in detailed live training prior to the trade fair; customer care and coaching of all teams by the USP project team on-site throughout the trade fair.


13 supported car brands; more than 300 hostesses and hosts working on-site every year; 100% positive emotions

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Quality & Process Manager
+41 43 388 30 15

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