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Full-service and professional hostess management Each year since 2017: Art|Basel

USP has been responsible for the entire hostess management of Art Basel including recruitment, organisation, training and on-site team management since 2017.

At the same time, USP was appointed official partner agency for staffing matters at the globally prestigious Art Basel fair. USP organises and recruits more than 100 experienced hosts and hostesses for each year’s fair to ensure that the event runs smoothly and to create a pleasant and positive atmosphere.

USP is responsible for all areas of hostess and project management: From the organisation of casting calls for the recruitment of suitable staff, to the preparation of efficient work rosters and the provision of thorough practical training prior to the event. In addition, USP directly manages the various teams on the ground throughout the show.


Full-service partner for organisation of the entire outsourced hostess management.


Full-service solution covering all areas of hostess management: Independent selection and recruitment of the right personnel; organisation of complex work rosters for all areas; uniform management; conduct and style guides; detailed live training prior to the trade fair; direct support and management of all teams by the USP project team on-site throughout the show.


Each year: assignment of more than 100 professional, friendly and tirelessly motivated hostesses & hosts13 project days, over 6,000 project hours. 100% satisfied & happy exhibitors & visitors thanks to a smooth trade fair in a relaxed atmosphere.

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President of the board of directors & CEO | Partner
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