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USP Partnership with gamification expert Brame

March 11, 2021

The full service marketing agency USP Partner AG is gearing up for the "Gamification Marketing" trend and is therefore entering into a comprehensive partnership with the software company Brame.

Brame, an upcoming startup based in Schindellegi SZ and now employing 23 people, specializes in incorporating game elements into areas of activity such as customer acquisition and retention, market research and employee training. Among other things, the company has developed a software solution with which a wide variety of game concepts can be put together in a modular system according to customer needs and fully adapted to the brand world of companies and their products and services.

In its live and below-the-line marketing activities, USP Partner has always relied on the latest trends to be able to realize surprising, emotional and targeted brand activations for its customers. In addition to virtual and augmented reality, gamification elements in particular offer numerous starting points for the development of unique brand experiences with digital support.

Since interactive digital experiences are also becoming increasingly important in general, USP Partner's comprehensive partnership with Brame makes USP fit to integrate gamification for their customers in a meaningful and targeted way as part of live marketing campaigns in the future.

"Enriching live marketing activities with the latest technologies enables the creation of surprising and emotional brand experiences that are also highly target-oriented via the generation of valuable leads. Gamification also allows us to bridge the gap from offline to online, because such approaches can be used to continue the consumer journey of live marketing campaigns digitally, which offers our customers additional added value," says Dominik Nyffenegger, CEO & Partner at USP Partner AG.

For Brame, this partnership with one of the leading Swiss marketing agencies is another important step in making a name for itself as a gamification expert in the DACH region. Pascal Späni, CEO of Brame, highlights USP's similar corporate culture as one of the main reasons for the partnership: "We are very much looking forward to this close cooperation, as we will benefit from USP's great know-how across virtually all industries and thus be able to constantly further develop our company and services. Additionally, the people behind the agency and their vision are a good fit for us, which we consider essential to build a successful and long-term partnership."

The two companies also intend to work closely on possible further developments and new solutions as part of the partnership, to continuously offer their customers added value.

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