All News

USP USP & kju join forces to found the agency warp

June 23, 2021

Live marketing power from USP paired with innovative digital marketing from [kju:] digital solutions: with the joint subsidiary agency warp, USP complements its existing services in the areas of live marketing, POS-merchandising, trade fairs, congresses, events and people with full-service digital marketing. With social media & content marketing, web design & programming and performance marketing, USP customers can now benefit from comprehensive digital marketing services. And give their brands a real boost through live and digitally integrated marketing activities.

With warp, a new full service agency for live & digital marketing is created in the Zurich area: Warp develops, plans and implements holistically integrated marketing activities and combines high-impact live marketing with innovative digital solutions. The agency was founded by Niklas Strohmeier and Dominik Nyffenegger, who jointly run the Thalwil/Zurich-based agency as owner and Managing Partner.

By combining activities in real space with digital possibilities, warp activates the target group of companies and brands in the two most important channels: real & virtual, on- & offline.  Warp promises its customers via innovative and holistically integrated marketing concepts and activities in the combination of live and digital marketing to extend the processing of the target group of their customers along the consumer journey and to activate them at the right touchpoints in a targeted and coordinated manner. And, true to the agency's name, to make the seemingly impossible possible.

The services range from the development of strategies and concepts to social media & content marketing, web design and programming as well as performance marketing, which, paired with high-impact live marketing, POS-merchandising and promotions, offers its customers a real boost towards achieving their goals.

Although warp prefers to exploit the potential of holistically integrated activities for its clients, customers can of course also obtain only selected services in live or digital marketing from the agency's comprehensive service portfolio.

Warp has moved into USP's office space at Seestrasse 93 in beautiful Thalwil/Zurich.

Experts in their respective fields team up

Dominik Nyffenegger is majority owner and CEO of USP Partner AG, one of Switzerland's leading full-service marketing agencies for live marketing, POS merchandising, trade fairs, congresses, events and people.  Founded in 2000, the agency serves long-standing clients with the best-known brands with a focus on FMCG, automotive, beauty, fashion as well as luxury goods brands. Dominik Nyffenegger holds a master's degree in economics with a specialization in marketing and joined the agency business in 2014 after holding various management positions in brand management and trade marketing for FMCG brands as well as in event management. He has led USP as CEO since 2014 and took over the majority of the agency's shares in 2017.

Niklas Strohmeier is founder and CEO of [kju:] digital solutions, one of the leading full service digital agencies in Austria for innovative digital marketing based in Vienna for digital strategy & conception, social media marketing, content creation, web design & programming as well as performance marketing. As founder and owner, he can draw on over 20 years of experience with long-standing clients, primarily from the FMCG, finance and art/culture sectors.

"At USP, we were repeatedly asked by our clients whether we could offer digital marketing solutions to complement our live marketing activities, which we had previously thought of primarily conceptually for our measures, but implemented with external partners in each case - which did not exploit the full potential in concepts and entailed unnecessary interfaces," says Dominik Nyffenegger, Co-Founder and Managing Partner of warp. He continues : "We generate 6-digit, sometimes even 7-digit contact numbers for brands with live marketing activities in real spaces in larger implementations. If we can now also transfer these contacts to digital channels and process them there for our customers, we increase the already interesting contact value many times over. With warp, we can now offer exactly that from a single source."

In projects already realized together for various joint clients in Switzerland, the two founders have realized that through activities in live & digital marketing conceived from the beginning and holistically - from the main idea to the realization - there is a huge potential in the processing of the two most important marketing channels that offers an enormous added value for their customers.

This is where the idea of warp came from: With warp, Niklas Strohmeier and Dominik Nyffenegger want to take off together with their customers, offer access to this potential from a single source, and profitably combine their more than 20 years of expertise and experience in their respective fields for their customers.

warp – accelerating brands | full service marketing agency: live & digital | Let’s take off together on:

Links to the trade media

Learn more We are happy to advise you personally

Scroll to top