September 4, 2024
This year, we were able to launch the conception, creation, planning and implementation of high-impact POS activations for three brands of Feldschlösschen Getränke AG at the most important retail partner Coop: Feldschlösschen Alkoholfrei, 1664 Blanc and Pepsi.
As part of so-called open-space promotions (FFPs) at Coop, the promotions ensured that the brand and product were activated in line with the brand exactly where the purchase decision is made: directly at the POS.
Feldschlösschen Alkoholfrei with digital extension
Feldschlösschen Alkoholfrei is extremely popular and now offers a suitable alternative as a refreshing thirst quencher for every taste with five varieties. The new variety Feldschlösschen Grapefruit 0.0 % completes the already strong range of the Swiss market leader. Embedded in an atmospheric brand presentation around the theme of hiking, where the full taste without alcohol of Feldschlösschen Alkoholfrei is particularly refreshing, visitors were able to taste the entire range at the tasting counter and receive expert advice at the same time. In the digital competition, visitors could also try their luck at the slot machine and win attractive instant prizes with the right combination of symbols - and also register to take part in the competition for a weekend at the Swiss Holiday Park, for which we were also able to create the landing page for the promotion with our subsidiary agency warp.
Cover shoot with 1664 Blanc
In keeping with the orientation of 1664 Blanc with the iconic bottle as a “drinkable accessory”, which is at home in the fashion and art world, you could do your personal cover shoot at the 1664 Blanc stand and taste a fine 1664 Blanc at the high-quality bar. Those who were convinced of the good taste of 1664 Blanc on site and bought a six-pack were rewarded with an original 1664 Blanc balloon glass as an add-on.
Pepsi Max is now Pepsi Zero Sugar
Pepsi Max has been Pepsi Zero Sugar since summer 2024 and promises maximum taste without sugar. In the same breath as the rebranding, the brand identity has also been noticeably refreshed, with the Pepsi Disc as the central branding element for high-impact branding. The focus of the POS presentation was therefore deliberately placed on a high level of brand and product staging. In keeping with the European Football Championship taking place at the same time, visitors to the stand were able to try their hand at the well-known football tippkick - those who were able to impress with their top scorer qualities were able to secure an attractive instant prize. Sales offers on the sales floor and an accompanying sampling also ensured trials among the target group.
The POS activations at Coop illustrate that even with a small stand area and a manageable amount of material, it is possible to create stand appearances and brand activations that are individually tailored to the brand and ensure clear differentiation at the point of sale - and not only on the mall floor, but also and especially in-store at Coop directly in the category or at the second point of sale.
We were responsible for the idea, concept, creation and the entire planning and implementation for all three promotions, as well as for the digital implementation with our subsidiary agency warp.