With the introduction of bottles made of 100% recycled material, Coca-Cola is taking a big step towards a full circular economy. The switch will save around 3,300 tons of virgin PET annually. When it comes to recycling PET, the Swiss are among the absolute world leaders: over 83% of used PET bottles end up at the collection point. The introduction of 100% rPET is a partnership between the manufacturer and the consumer - each individual is thus making a contribution to protecting our environment.
The 100% rPET bottles were introduced in May 2022 for all products manufactured in Switzerland, such as the Coca-Cola, Coca-Cola Zero, Fanta, Sprite and MezzoMix brands. In order to make Swiss consumers even more aware of the topic of "100% recycled PET" through personal contact, a major Coca-Cola promotion tour was launched at Coop, which USP was commissioned to design, plan and implement for Coca-Cola HBC Switzerland.
The aim was to give consumers an understanding of the production process of 100% rPET in a simple, impressive and playful way. The central element of the promotion tour was a large display with a rotating wheel, on which the rPET manufacturing process was explained in 5 simple steps. In order to anchor the innovation of 100% rPET as a lasting brand experience in the minds of the shoppers, the 5-step rPET production process was accompanied by an innovative augmented reality animation.
The promotional tour was a complete success: personal contact was made with over 5,000 shoppers. 2,000 of them had the rPET production process demonstrated to them via a rotating display wheel or via augmented reality and were thus able to deepen their knowledge of Coca-Cola rPET - "an important and correct step towards a more sustainable future" was the unanimous consumer feedback.