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USP Lead generation with gamification for EMIL Fröhlich

September 14, 2021

For EMIL Fröhlich, we developed and realized a brand activation with gamification for lead generation.

The smart refrigerator EMIL Fröhlich, an innovation of the SV Group, offers fresh and healthy employee catering around the clock. The fridge is regularly filled with fresh homemade menus, bowls, snacks and drinks. The meals are conveniently taken from the fridge and paid for via smartphone app. An ideal solution for companies with 50 or more employees or companies whose employees are on duty 24/7.

On behalf of EMIL Fröhlich, USP designed and implemented a brand activation with the aim of generating leads for the "Assistants' day" trade fair, which took place on September 8, 2021 at the Kongresshaus Zurich. In line with the EMIL Fröhlich smart refrigerator brand, USP relied on a digital activation concept with gamification: an entertaining memory game in which visitors had to combine the correct pairs of pictures of deceptively similar bowls from EMIL Fröhlich's product range within the shortest possible time. As an incentive for participation, the winners could win an EMIL refrigerator for 3 months worth more than CHF 6,000 and other attractive prizes.

The playful activation, which was accompanied by a trained promoter from USP to address and animate the target group to participate, generated a lot of traffic at the EMIL Fröhlich booth, casual infotainment and provided the perfect door opener for a subsequent consultation about EMIL Fröhlich and the many advantages of the innovative product of the SV Group. In addition, participation in the game and subsequent registration generated numerous valuable leads for EMIL Fröhlich, which can now be followed up in a target-oriented manner after the trade fair.

The memory game realized by USP with its gamification partner Brame AG will now be integrated on the EMIL Fröhlich website in the coming weeks in order to generate further leads from potential customers for the smart refrigerator in a playful way.

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