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USP Let’s get the ball rolling again – we are there to help!

June 16, 2020

We are striding purposefully towards what has been called the “new normal”. So it’s high time to start giving some serious thought to your 2020 marketing projects. A GfK study makes perfectly clear that NOW is the moment to get started: Brands that adopt a proactive approach during the crisis, remain visible and tangible, will reap greater rewards, now and in the future. A competitive edge that will keep them ahead, even a decade after the curtain has fallen on this difficult situation (GfK Europe POS Tracking).

The importance of live experience will grow, especially because we have missed it so much.

Profound changes and uncertainties associated with the coronavirus have dominated the recent months. And while the period of lockdown, enforced isolation and social distancing brought home the benefits of digital innovation like Zoom, Hangout & co., it has nevertheless become indelibly clear how much we long for closeness and social contacts – so nothing can replace the special value of meeting directly, face to face. This is an indisputable fact, now more than ever. We all feel a pent-up need for real contacts and a “live experience”. After all: Unique moments require a genuine sense of closeness – in our personal lives and the pursuit of brand activation.

So the present could hardly be more opportune. We would be delighted to help you with the design, planning and organisation of the ideal live marketing projects to activate your brands! It goes without saying, of course, that we have the right solution and hygiene/safety concepts for compliance with the latest FOPH requirements, whatever you happen to be planning.

Get in touch – we will be delighted to advise you!

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