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USP POS Roadshow for Emmi Kaltbach - character cheese refined by cave and master

December 21, 2022

The natural climate of the cave and the loving care of the cave masters create Emmi's unmistakable Kaltbach masterpieces: Swiss cheese specialities of the highest quality and finest aroma. Only the best cheeses ever make it into the Kaltbach cave to receive the appropriate care and final ripening.

In order to make the diverse Kaltbach cheese specialties accessible to a broad audience, USP was entrusted with the overall responsibility for the live marketing activation in retail. USP was responsible for the project management from the concept, development to the implementation of the brand appearance with a large booth and also ensured the promoter assignments as well as the professional overall appearance including the virtual reality cave experience.

Swiss consumers were offered an unusual experience with the Emmi Kaltbach promotion at 10 different Coop locations: On the one hand, the stand appearance was convincing with the impression of the stunning sandstone cave in Kaltbach, on the other hand with the tasting of the finest cheese varieties with sales directly from the stand. An additional highlight was the Kaltbach cave experience, a tour of the famous Kaltbach cave using virtual reality.

The aim was to bring the Emmi Kaltbach brand closer to consumers in an emotional way and to get them excited about the different types of cheese that are refined in the Kaltbach cave. What succeeded: The shopper feedback on the overall appearance and brand experience was extremely positive throughout.

Even Michu, the Kaltbach cave master known from the Emmi commercials, took a look on site and was delighted with the successful staging.

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