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Events and Road Shows for all AMAG Group Brands The right people for every occasion – and lots more

The AMAG Group is Switzerland’s biggest car importer. USP has supported AMAG in the annual planning and organisation of various marketing projects and road shows for several years.

The right people for any job

Road shows, events, promotions, conferences, winter driving courses: USP delivers the right people to help AMAG and its various car brands organise their marketing projects. Whether the targets are customers, guests, the media or dealers – USP has the right people for every activity and any task. The location doesn’t matter, either, as our pool of over 2,000 employees covers all areas and languages in Switzerland. Friendly, competent, professional, flexible and committed are just a few of the characteristic attributes of our trade show, event and promotion staff.

Bespoke services

USP was delighted to accompany over 15 projects by the various AMAG brands in 2019 alone. Our involvement on behalf of our customers included project planning, location evaluation, the preparation of complex crew rosters and many other services to ensure smooth and high-quality organisation.


The right people for every brand and any project – flexible, reliable and ready to go! Many other services as well.


A nationwide pool with over 2,000 top profiles, perfectly suited for projects in the automotive industry. Our portfolio is divided into helpful service modules that customers can book in any combination to suit their wishes and requirements – from full service to pinpoint support. Just the way the customer likes it.


Memorable brand experiences and impeccable service – also thanks to the USP staff.

Do you have questions about this case?


Senior Project Manager
+41 43 388 30 18

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