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Kägi means happiness – also or especially at Christmas A Kägi for the festive season

USP took over project management for the operation of stands at Swiss Christmas markets on behalf of Kägi Switzerland. It also organised all of the sales teams staffing the booths. In addition, USP used the EFMP agency network to coordinate all activities in Austria and Germany from its base in Switzerland – full service from a single source.

Booth support at Christmas markets

Kägi was looking for an agency to take charge of complete project management for the operation of the branded booths and the organisation of professional sales staff for Christmas markets in the DACH region (Germany, Austria and Switzerland). In USP, it found a partner who could provide all the necessary services as a one-stop solution. Besides brand and product know-how and coaching of sales and assistance techniques, the necessary training placed a special focus on merchandise management and the handling of cash and payments to guarantee proper organisation of revenue and product streams throughout the implementation phase.


Support in the operation of Kägi’s branded booths at the Christmas markets in Switzerland, Austria and Germany. Organisation of professional, competent and friendly sales assistants to look after the branded booths. Professional project management, including handling of merchandise and revenue streams during operation.


Extensive experience in the operation of all kinds of booths and in establishing the necessary processes, including all interfaces for smooth and high-quality organisation. Professional staff and comprehensive live training in assistance and sales by USP, with a clear focus on process, inventory and cash management.


Over 5,000 sold products. Over CHF 45,000 in turnover. An atmospheric Christmas brand appearance

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